Privacy Policy

1. Data Controller

Miradacentrada, an educational project about property valuation, operates through Bayer de Guatemala, located at Calzada Mateo Flores 6-30, Guatemala City, Guatemala. For any inquiries related to the processing of your personal data, you may contact us at:

• Email: info@miradacentrada.com
• Phone: +502 2427 7200
• Postal address: Calzada Mateo Flores 6-30, Guatemala City

2. Information We Collect

When you use our website and complete the contact form, we collect the following personal information:

• Identification Data: Full name provided voluntarily
• Contact Data: Email address and phone number
• Communication Data: Message or inquiry you send through the form
• Technical Data: IP address, browser type, operating system, pages visited, and visit duration (collected automatically through necessary technical cookies)

We do not collect sensitive data or financial information through our website.

3. Legal Basis and Purpose of Processing

The processing of your personal data is based on your express consent, granted by accepting this Privacy Policy and checking the consent box on the contact form. Your data is processed exclusively for the following purposes:

• Respond to your request for information about property valuation
• Provide educational content related to your inquiry
• Maintain professional communication on real estate topics of your interest
• Comply with applicable legal obligations in Guatemala
• Improve website functionality and content (anonymized technical data)

We do not use your personal data for commercial, advertising, or direct marketing purposes without your additional specific consent.

4. Data Retention

Your personal data is retained for the following periods:

• Active contact data: Up to 24 months after your last interaction with us, or until you request deletion
• Archived data: After the active period, your data may be retained in secure archives for an additional period of 12 months to comply with legal information retention obligations
• Technical data (cookies): As specified in our Cookie Policy, generally no more than 12 months

Once these periods have elapsed, your data is securely and irreversibly deleted from our systems.

5. Sharing Data with Third Parties

Miradacentrada does not sell, rent, or share your personal data with third parties for commercial purposes. Your data may be shared only in the following limited circumstances:

• Technical service providers: Companies providing web hosting, server maintenance, and IT security services, under strict confidentiality agreements
• Legal compliance: When required by law, court order, or competent authority in Guatemala
• Protection of rights: To defend our legal rights, prevent fraud, or protect the security of our users

All third parties who access your data are contractually obligated to protect them with the same level of security we apply internally.

6. Your Rights as Data Subject

In accordance with Guatemalan personal data protection legislation, you have the following rights:

• Right of Access: Request confirmation about whether we process your personal data and obtain a copy thereof
• Right of Rectification: Request correction of inaccurate or incomplete data
• Right of Erasure: Request deletion of your data when no longer necessary for the purposes for which it was collected
• Right to Object: Object to the processing of your personal data in particular circumstances
• Right to Withdraw Consent: Withdraw your consent at any time, without affecting the lawfulness of prior processing
• Right to Portability: Receive your data in a structured, commonly used format
• Right to Lodge Complaint: File a complaint with Guatemala's data protection authority if you believe your rights have been violated

To exercise any of these rights, send a written request to info@miradacentrada.com, including your full name, preferred contact method, and description of the right you wish to exercise. We will respond to your request within a maximum of 15 business days.

7. Security Measures

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction:

• SSL/TLS encryption for all data transmissions through the website
• Secure servers with firewalls and intrusion detection systems
• Restricted access to personal data only for authorized personnel who need it to perform their functions
• Multi-factor authentication protocols for access to systems containing personal data
• Regular backups stored in secure locations
• Internal data security policies and regular staff training
• Periodic security audits and system updates

Despite these measures, no data transmission or storage system is completely secure. We recommend maintaining confidentiality of your access information and immediately notifying us of any unauthorized use.

8. Cookies and Similar Technologies

Our website uses cookies and similar technologies to improve user experience. For detailed information about what cookies we use, their purpose, and how you can manage them, please consult our Cookie Policy.

9. International Data Transfers

Your personal data is primarily stored and processed on servers located in Guatemala. If it becomes necessary to transfer data outside Guatemala (for example, for cloud hosting services), we ensure that:

• The recipient country provides an adequate level of data protection
• Appropriate safeguards are implemented through standard contractual clauses
• We have your explicit consent when legally required

10. Minors

Our website and services are directed to persons over 18 years of age. We do not intentionally collect personal data from minors. If we discover that we have received personal information from a minor without verifiable parental or guardian consent, we will delete such information from our records immediately.

11. Modifications to this Policy

We reserve the right to update this Privacy Policy periodically to reflect changes in our practices, applicable legislation, or for other operational, legal, or regulatory reasons. Any substantial modification will be notified by:

• Publishing the updated version on our website with the modified "last updated" date
• Email notification to users who have provided us with their email address, when changes significantly affect their rights

We recommend reviewing this policy periodically. Continued use of our website after publication of changes constitutes your acceptance of such changes.

12. Governing Law

This Privacy Policy is governed by the laws of Guatemala, including but not limited to the Personal Data Protection Law and its applicable regulations. Any dispute related to the processing of personal data will be submitted to the exclusive jurisdiction of the competent courts of Guatemala.

13. Contact

If you have questions, comments, or concerns about this Privacy Policy or how we handle your personal data, you can contact us through:

• Email: info@miradacentrada.com
• Phone: +502 2427 7200
• Postal address: Bayer de Guatemala, Calzada Mateo Flores 6-30, Guatemala City, Guatemala

We commit to responding to all inquiries within a reasonable timeframe, generally within 5 business days.